30 Content Marketing Data You Must Know

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Content continues to rule most marketing strategies, and there is proof to support my assertion.

Simply put, material marketing is an essential aspect of any digital marketing strategy, whether you’re running a small regional organization or a big international corporation.

After all, material is indisputably the really lifeline upon which the web and social networks are based.

Modern SEO, for all intents and functions, has successfully ended up being enhanced content marketing as Google demands and rewards businesses that create content demonstrating Proficiency, Authority, and Dependability to the advantage of their consumers.

Material marketing involves producing and sharing important, relevant, entertaining, and consistent content in various text-based, video, and audio formats.

The primary focus must be on drawing in and keeping a plainly defined audience, with the ultimate goal of driving rewarding consumer action.

However with a lot material being produced and shared every day, it’s important to remain updated on the current trends and best practices in material marketing to keep pace.

To help you do simply that, here are 30 content marketing data I believe you ought to know:

Content Marketing Use

The number of businesses are leveraging content marketing, and how are they planning to discover success?

  1. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C online marketers use content marketing as part of their general marketing technique.
  2. 91% of marketing pros surveyed by Semrush attained success with their material marketing in 2021.
  3. A B2B Material Marketing Research Study performed by CMI found 40% of B2B marketers have actually a recorded material marketing method; 33% have a strategy, but it’s not documented, and 27% have no method whatsoever.
  4. Half of all online marketers state they contract out some material marketing.
  5. The pandemic increased content usage by 207%.

Material Marketing Method

What methods are content online marketers using or discovering to be most effective?

  1. 83% of marketers believe it’s more efficient to develop higher quality material less often.
  2. In a 2022 Statista Research Study of online marketers worldwide, 62% of respondents stated they believed it was very important to be “constantly on” for their clients, whereas 23% believed content-led interactions were most efficient for customized targeting functions.

Types Of Material

Content marketing was synonymous with publishing blog sites, but the web and content have actually progressed into audio, video, interactive, and meta formats.

Here are a couple of statistics on how the different kinds of content are trending and carrying out.

  1. The top 3 kinds of material being produced by marketing teams in 2022 included videos, blogs, and images.
  2. Short articles/posts (83%) and videos (61%) are the leading two content types that B2C online marketers used in the last 12 months. Their use of long-form short articles increased to 42% from 22% last year.
  3. Short-form video material like Buy TikTok Verifications and Buy Instagram Verification Reels is the most reliable kind of social networks content.
  4. 40.8% of marketers said initial graphics (infographics, illustrations) assisted them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C online marketers anticipated their company to invest in video marketing in 2022. (Source: CMI)
  6. Short material (300-900 words) draws in 21% less traffic and 75% fewer backlinks than posts of average length (900– 1200 words.) (Source: Semrush State of Content Marketing 2022)
  7. Interactive content sees 52.6% more engagement than static content, with buyers investing approximately 8.5 minutes viewing fixed material products and 13 minutes on interactive material products. (Source: Mediafly)

Content Distribution

It is not simply adequate to produce and publish content.

For a material method to be effective, it should include dispersing content through the channels often visited by a service’s target audience.

  1. Buy Facebook Verification was the top distribution channel for B2C online marketers in the previous 12 months and the channel that drove the best results. (Source: CMI)
  2. B2B online marketers reported to CMI that LinkedIn was the most typical and top-performing natural social media distribution channel.
  3. 80% of B2B online marketers who utilize paid circulation use paid social media marketing (Source: CMI)

Material Usage

When content reaches an audience, it’s important to understand how an audience consumes the content or acts as an outcome.

  1. A 2021 DemandGen study exposed 62% of those making B2B purchase decisions said they relied more on useful content like case studies and visual content, such as webinars, to guide their buying decisions and mentioning a greater emphasis on the credibility of the source.
  2. Buyers are willing to spend no greater than 5 minutes reviewing most content formats. (Source: DemandGen Content Preferences Study)
  3. In a recent post, blogger Ryan Robinson reports the average reader spends 37 seconds checking out a blog.
  4. 65% of participants to DemandGen’s study said they provide more credence to peer reviews, user-generated content, and third-party publications/analysts vs. company-generated content.

Material Marketing Efficiency

One of the primary factors content marketing has removed is its ability to be measured, optimized, and tied to a return on investment.

  1. B2C online marketers reported to CMI the top three goals content marketing helps them to achieve are creating brand awareness, developing trust, and educating their target market.
  2. Content marketing generates three times as numerous leads as traditional outgoing marketing but expenses 62% less (Source: CMI).
  3. 56% of marketers who leverage blogging say it’s a reliable tactic, and 10% state it creates the best ROI (roi). (Source: Hubspot blog site research study)
  4. Over 60% of marketers determine the success of their material marketing strategy through sales. (Source: Hubspot State of Marketing Report, 2021)

Material Marketing Budgets

Spending plan modifications and the desire to invest in particular marketing techniques are great indications of how popular and reliable these strategies are at a macro level.

The following stats definitely seem to suggest online marketers have purchased into the value of content.

  1. 61% of B2C marketers in CMI’s 2021 research study said their 2022 material marketing spending plan would surpass their 2021 budget plan.
  2. 22% of B2B online marketers said they invested 50% or more of their total marketing budget plan on material marketing. In addition, 43% saw their content marketing budget plans grow from 2020 to 2021, and 66% anticipated them to grow again in 2022. (Source: CMI)


All forms of marketing featured difficulties related to time, resources, expertise, and competitors. Acknowledging and attending to these difficulties head-on with well-thought-out strategies is the best method to overcome them and realize success.

  1. Leading challenges included “attracting quality leads with our content” (41%), “producing enough traffic and promoting our material” (39%), “creating material that resonates with our audience” (31%), and “showing the ROI of our material” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Modifications to SEO/search algorithms (64%), modifications to social networks algorithms (53%), and information management/analytics (48%) are among the top concerns for B2C marketers. (Source: CMI)
  3. 47% of individuals are looking for downtime from internet-enabled devices due to digital tiredness (Source: EY Survey)

Time To Start

As you can clearly see and maybe have actually already realized, material marketing can be an extremely efficient and cost-efficient method to generate leads, develop brand name awareness and drive sales.

Those ready to put in the work of building a recorded material method and performing it by producing, distributing, and optimizing high-value, relevant customer-centric material can gain considerable service rewards.

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Included Image: Deemak Daksina/SMM Panel